DESCRIPTION
Nobody wants to wear a hearing aid, but for those who struggle to understand, it can change everything. Now, what if the device was so small, you could barely see it? Hansaton’s hearing aids are incredibly discreet, almost invisible, yet impressively powerful. Wearing them means having a secret.
My Secret
Multichannel campaign for Hansaton’s in-ear hearing aid Virto Titanium
- Client: Hansaton / Sonova Audiological Care Austria GmbH
- Concept, Creative Direction, Photography, Design: Florian Frandl
- Marketing Team: Irene Rieber, Sibylle Zuckerstätter-Proschofsky, Cornelia Lürzer, Katrin Waschl
- Year: 2019
OBJECTIVE
A multichannel campaign showing that Hansaton’s hearing solutions are both powerful and discreet — designed to hide comfortably and almost disappear.
IMPLEMENTATION
A powerful comparison is key.
In-ear hearing instruments are often compared to a coin—because everyone instantly understands the size. It’s a simple and effective visual. But it lacks emotion. No feeling. No human connection. And let’s be honest: money isn’t the most elegant association.
So, what makes a strong comparision?
Must-have: A familiar object with a standardized size
Good-to-have: A human connection
Great-to-have: A comparable product
Awesome-to-have: Something invisible
The one thing we can compare our hearing aids to, is the best way to hide a debility of sight and it’s not glasses … the best way to hide a visual impairment: contact lenses! Hansaton’s hearing aids are unbelievably small. They sit comfortably in the ear, almost invisible. It’s like contact lenses – for your ears.
No one sees how good you hear.
Invisible and crystal-clear like contacts for your ears.
