Roxette

 

Visual concepts for various, partly fictional, publications and releases

  • Project: Roxette – Stereo
  • Design: Florian Frandl
  • Year: 2026

Concept and design for an XL greatest hits album titled STEREO — a 4LP collection created to celebrate the 40th anniversary of the legendary Swedish duo Roxette. And yes, there’s a hidden twist: “XL” is the Roman numeral representation of 40.

The design serves as an iconic statement piece for the ultimate Roxette retrospective, crafted with pearls of passion and a soul deep respect for the band’s visual legacy across four decades. Drawing inspiration from the different artwork eras that shaped Roxette’s career, the album brings them together in a cohesive and timeless collector’s edition.

Created for the simple pleasure of spending a fantastic time with 40 Roxette classics spinning on a record player, STEREO is more than a greatest hits compilation — it is a celebration of one of pop music’s most beloved acts. A timeless vinyl collection no pop music lover should be without.

Roxette Stereo 4LP Set Greatest Hits
Roxette Stereo 4LP Set Greatest Hits
Roxette Stereo 4LP Set Greatest Hits
Roxette Stereo 4LP Set Greatest Hits
Roxette Stereo 4LP Set Greatest Hits

As a bonus addition to the greatest hits album, an exclusive coffee table book filled with hundreds of photos, new and archival interviews, and the band’s biography should also be released — one that fans have been waiting for for decades.

The title would be obvious: “Roxette – The Book” — a clever twist on their international breakthrough hit “The Look”.

Roxette The Book Coffetable Book
  • Project: Album artwork for Roxette’s 10th album 
  • Design: Florian Frandl
  • Year: 2016

A design concept for what would have been Roxette’s 10th and final studio album with Marie Fredriksson. The title “Tension” and the X-symbol nods to that milestone — and the minimalist Scandinavian design delivers a powerful, understated farewell. The artwork for the singles follows this reduced X-concept and gives space to the fabulous photos taken by Fredrik Etoall.

  • Project: Artwork for Roxette Spotify Playlists 
  • Design: Florian Frandl
  • Year: 2024

The Singles Collection • Roxette’s Greatest Hits 1986—2016
Open on Spotify

Between The Singles • Roxette’s Overlooked Hits 1986—2016
Open on Spotify

  • Project: Artwork for Roxette’s comeback with Lena Philipsson 
  • Design: Florian Frandl
  • Year: 2025

Album artwork marking a bold new chapter for Roxette. The “GP” in GP ROXETTE could stand for Grand Prix or General Partnership — but more than anything, it signals a fresh era, with Lena Philipsson and Per Gessle breathing new life into the band, six years after the passing of Marie Fredriksson. The image is a carefully crafted montage, placing Lena and Per in “The Heartland Café” (the name of the pilot recording for Roxette in the early 80s, a time when Per already worked together with Lena). The circle closes — and opens again.

  • Project: Design concepts for Roxette’s album “Travelling” 
  • Design: Florian Frandl
  • Year: 2012

Bold and memorable design concepts that bring the sound of Roxette’s tour-recording “Travelling” (working title “2rism”) to life — visually capturing the album’s charm, mood, and movement.

  • Project: Artwork for the single “A Thing About You”
  • Design: Florian Frandl
  • Year: 2002

Design for Roxette’s first single from their ballad hits collection, “A Thing About You” — a beautiful track that deserves its moment and a cover artwork that captures the emotion of the song.

  • Project: Poster Design “Nanananana”
  • Design: Florian Frandl
  • Year: 2005

Poster design turning the lyrics of Roxette’s The Look and The Beatles’ Hey Jude into a playful multiple-choice quiz. The footnote offers a helpful clue: Walking like a man, hitting like a hammer, she’s a juvenile scam, never was a quitter, tasty like a raindrop … well yeah, that’s her; and remember to let her under your skin.

If you are Mr. Gessle, Mr. Reinfjell and Ms. Dimberg and you like my work, please drop me a line, I’d be thrilled to join the joyride in the design wagon for whatever comes next!