A distinctive visual identity was created for Marlen Billii — a unique music project blending dialect pop, Schlager, and house music. Reflecting the artist’s vibrant personality and boundless creativity, the branding captures the essence of a performer who designs and sews her own stage outfits and energizes audiences with her exceptional musical talent, including her signature electric violin performances.

The name Billii, derived from Nepali, serves as a natural evolution of singer and musician Marlene Mairinger’s former stage persona, Cat La Groove, preserving a connection to her artistic roots while introducing a fresh and memorable brand.

From autograph cards and promotional materials to large-scale stage backdrops, every visual touchpoint was carefully designed and branded to create a cohesive and recognizable presence. The result is a bold, contemporary artist brand that not only reflects Marlen Billii’s unique artistic identity but also positions her visually alongside today’s chart-topping acts.

The artwork for SELFIE — a CD paperback edition featuring an 8-page booklet — was developed in the same distinctive visual language as the accompanying singles.

Bold, vibrant, and full of personality, the design captures the album’s uplifting spirit while striking a perfect balance between strong Austrian roots and a contemporary international appeal.

Despite its dialect-driven lyrics and unmistakable local identity, the overall look feels fresh, edgy, and globally relevant — a modern visual statement that is right on trend and instantly recognizable.

Creative cover artwork was developed for all of Marlen Billii’s single releases, tailored for major streaming platforms and, where applicable, physical formats. Each design was created to strengthen the artist’s visual identity while giving every release its own distinctive character.