DESCRIPTION
The Salzburg Business Award is presented to companies from Salzburg/Austria in recognition of outstanding performance, innovation, and success. Until 2017, there was no distinctive design, and, in my opinion, it also lacked a unique name that would make the award truly stand out.
WIKARUS
Redesign of the the Salzburg Economy Award
- Client: Wirtschaftskammer Salzburg
- Creative Direction, Naming, Design: Florian Frandl
- Marketing: Carina Mühlfellner, WKS
- Year: 2017
OBJECTIVE
Development of a strong brand design, including naming, logo creation, visual identity, and promotional materials.
IMPLEMENTATION
The idea came as spontaneously as it did brilliantly — the award could be named WIKARUS, a blend of “Wirtschaft” (economy) and “Ikarus”, the name of the trophy presented to the winners. The logo symbol echoes the stylized shape of the trophy. Black and copper tones emphasize the premium character, while a mint green — reminiscent of weathered copper — serves as a striking accent.
Designed back in 2017 and still going strong — the look remains as fresh, relevant, and confident as it was on day one, proof that timeless design doesn’t age, it endures.
Before
An award needs a name and a unique design
The name WIKARUS is a blend of “Wirtschaft” (economy) and the name of the trophy “Ikarus”, crafted by artist Zoltàn Pap.
Black and copper tones highlight the elegant character, while mint green — the color of weathered copper — serves as a distinctive accent.
The symbol is a stylized version of the trophy, composed of multiple elements — based on the idea that the whole is greater than the sum of its parts, a concept that also perfectly reflects the spirit of successful companies.
The polygon globe is used as a design element across all WIKARUS layouts and, alongside the logo and color scheme, serves as another strong visual identifier.
